Flash.Mob.
This is my journey to research and study flash mobs, and hopefully, plan my own.
Wednesday, May 30, 2012
Presentation Run Through
Tuesday, May 29, 2012
Catching Up
Monday, May 28, 2012
Memorial Day Weekend Blah
Friday, May 25, 2012
Thursday, May 24, 2012
Failure. Just Failure.
Wednesday, May 23, 2012
... Two Weeks Left and NOW it Acts Up?
Tuesday, May 22, 2012
Presentation: Done
Monday, May 21, 2012
Catch-Up Day
Sunday, May 20, 2012
Rain, Rain, Go Away
Friday, May 18, 2012
A Little Bittersweet
Thursday, May 17, 2012
Still Having Issues with the Video
Wednesday, May 16, 2012
Difficulty with the Video
Tuesday, May 15, 2012
Presentations
Monday, May 14, 2012
I Think I've Made My Decision
Sunday, May 13, 2012
Bad Weekend for a Project
Friday, May 11, 2012
Thursday, May 10, 2012
The Big Maybe
Wednesday, May 9, 2012
A Possible Idea?
Tuesday, May 8, 2012
Presentation
Monday, May 7, 2012
So I Don't Think the Mob is Happening
Sunday, May 6, 2012
Friday, May 4, 2012
Mentor Meeting Day
Oh yeah, and I started my presentation draft (the first part).
Thursday, May 3, 2012
A Sparkle on a Black Sheet of Paper
Wednesday, May 2, 2012
Hello Again!
Tuesday, May 1, 2012
Senior Trip Weekend
The Last Lecture reference-
James and I were part of the same group walking around and got the idea to simply ask to sit in the front of the monorail. Remembering the book's message to just ask, we thought we at least had a chance. Turns out they can't even allow people up front any more.
My Project, Disney Style-
We then sat on the monorail, and remembering we had not done something we planned earlier for in a line for a ride, James and Catherine started our group of six's singing of "Don't Stop Believin'." It was really funny for us, and a girl in the back of the monorail car started to sing along. According to Chris, some people started clapping at a couple points, but realized we were still going so they stopped clapping, and repeated. We then wanted to do the same on a plane, so I texted my mentor (haha I have his number to bother him now, but I'm not that evil) to see what he thought. Apparently, they can force the plane to land and I could be arrested if they freaked out. We considered the terminal, but we could get in trouble if people complained there. On buses, people are sleeping so we didn't even consider it there, however two of the musical students sang songs from the musical on the bus anyway and the back half of the bus was listening, so we could have gotten away with it probably. I was too busy freaking out in Harry Potter world to do the mini idea we had for there, so Universal left my project alone.
Wednesday, April 25, 2012
The Ol' John Hancock
In other news, the date for presentations is set: June 7th or 8th. The flashmob is currently planned for the 19th, so right between senior trip and presentations.
Tuesday, April 24, 2012
Ahhh a Wild Lesson Appeared!
Anyway, I couldn't do anything to the letter I saved on my H drive... at school.... since I have no access to that at home, I had no study hall seeing as it is a Tuesday, and we did a lesson on presentations in class today, nothing was done today. Tomorrow, I will finish and print.
Monday, April 23, 2012
Envelopes? Who Uses Those?
Sunday, April 22, 2012
A Glimmer of Hope
Friday, April 20, 2012
Brain Rut
Click, Clack, Sigh.
Thursday, April 19, 2012
Some Thoughts
Someone was trying to sell Northern Quidditch shirts in lunch today, which gave me an awesome idea. When we're in Harry Potter World in Universal, have possibly a mini flash mob there with the shirts. Maybe a bunch of 'duels' between people all in a huge battle right in the middle of the place?
Wednesday, April 18, 2012
I'm Waiting, But Time is Not.
Tuesday, April 17, 2012
I Really Hate This Waiting Thing
Monday, April 16, 2012
I Feel Like a Spider...
Sunday, April 15, 2012
A Response!
Thursday, April 12, 2012
Another Waiting Game
Wednesday, April 11, 2012
I Really Do Not Like Projects on Vacation...
Tuesday, April 10, 2012
Ahhh My Memory Sucks
Sunday, April 8, 2012
Happy Easter!
I didn't get work done today because today is family time with the grandparents, so I'll send the email tomorrow.
Saturday, April 7, 2012
Travelling!
Thursday, April 5, 2012
An Interview I Never Imagined I'd Have
Wednesday, April 4, 2012
Today is a Big Big Day!
Tuesday, April 3, 2012
A Homework Kind of Day
Monday, April 2, 2012
Looking at Charities
A site full of different charities as well as ratings.
Possible charities:
Grassroots Soccer
Shoes That Fit
Children's Miracle Network
Community FoodBank of New Jersey
Welcome to Phase Three
This Week in the Mob
Sunday, April 1, 2012
Weekend 8 (A New Perspective)
This weekend was busy, as we had family over for a mock-Easter since we will not be home for the real one on Saturday, and on Sunday I was helping my dad with errands.
Friday, March 30, 2012
I'm Beginning to Think City Cops Don't Like Projects
Thursday, March 29, 2012
How a Flash Mob Could Raise Money/Awareness
-Put it on YouTube with ads to raise money from views (on charity's channel, if it has one)
-Have people buy shirts for the mob, charge money past the cost of the shirt
-Hand out flyers about the charity during flash mob
-Make flash mob related to the cause in the actual event
Charity Flash Mobs of the Past
Some flash mobs that have been done in the past for charities.
Frustration!
A Copy-Paste E-mail??
Wednesday, March 28, 2012
Critical Point Has Been Reached!
Tuesday, March 27, 2012
A Reflection to the Past!
What social changes have occurred due to flash mobs?
The internet has increased mass communication, especially since the development of mobile phones with internet.
What social trends caused flash mobs?
They were actually caused by Bill Wasik.
How has society evolved the flash mob?
They have become a form of art and expression, but also a form of advertisement and a way to get ideas out to a large group.
What are their legal implications?
If they are the violent ones that rob people, then a lot. If not, you are actually protected under the First Amendment. However, if they get out of control, then there can be some possible noise and disturbance violations.
What kinds of flash mobs are most successful? Least successful?
The dance and battle flash mobs are very successful. The game and choral are not as successful.
What can cause success? Failure?
A flash mob that is too small or too big can cause failure. Not having control can cause failure. Not having a good network can cause failure. Equipment can cause failure. Success is all of the failures being avoided and a little bit of luck.
What is an ideal size for a flash mob?
A good flash mob will have a size that fits the location and activity. You don't want to break your venue.
How long do they take to plan?
They can take months to plan the dancing kind, but ones like freeze can take a couple weeks of networking.
How many people are needed to organize the ideal number of people?
FMA does it with two people at the top, and they organize people under them as well as participants. Bill Wasik worked alone.
About the Reading
The part talking about practicality versus inspiration also clicked with my project. While I'm not doing something that will raise money for some charity, or some community service project, my project is on a movement that inspired a lot of people to create something that can be viewed, and is viewed by some, as art. People have dreams of getting people to join behind them in some sort of way, and a flash mob is a way for one person to start a small movement. It also brings suprise, and in many cases, joy to the ones watching the flash mob. While it does not save a life, it can brighten hundreds of lives.
International = Awesome
Monday, March 26, 2012
Let's Take This to the World!
Sunday, March 25, 2012
Weekend 7
Friday, March 23, 2012
Two Learning Experiences
The phone interview was a lot better, I could hear the recording really well when I played it back, I just need to send it to my phone instead of my brother's iPod, so I can do that tonight. You can barely hear Conroe Brooks on the phone, so to get any quotes from him will be a struggle, but Staci Lawrence was a lot easier to hear and she spoke a lot more. I almost ran out of questions for the time I was given, but thankfully I was given answers that helped to branch off into other questions. I got some really good information from some of the questions, and it kind of doubled the message of more planning that I got from today's flash mob attempt. They can spend hundreds of hours to plan a single dance, and I didn't spend nearly that on the planning for today. On another note, I'm surprisingly hyper despite going to the midnight showing of The Hunger Games (awesome) so I can't even blame anything that happened today on lack of sleep. I know now though that if I want good results to plan and have practices and use social networking more effectively to spread the word. The weather outside is so distracting... It's so nice out, which would have been awesome if I had been successful with the flash mob today. One thing that I definitely got out of both experiences is that if you ask the right people, you can get help. Today when the cd player failed miserably, I ran to the office, and they were really helpful about playing it over the PA system, even if it didn't work so well on participation. With the interview, it was a lot easier to get in contact with people than I thought it would be, and they were really helpful with answering questions.
On the other hand, I got a no from the NYC Police Department, but I can always try Philadelphia, and I think I would get more answers from that end than from NYC, as Philadelphia had the 'flash robs' as a serious problem.
Thursday, March 22, 2012
So Much Going On!!
Wednesday, March 21, 2012
Another Interview Scheduled!
Questions for Interview with FMA (Pending)
*What is it that attracts you to flash mobs in general?
What are your favorite types of flash mobs?
**Do you plan every flash mob? Or do you have staff that handle the every-day citizen's flash mob?
What do you charge for flash mobs with no professionals, just the most basic service?
How many flash mobs does the company produce a year?
**Have you seen a decrease in the popularity of flash mobs? If so, what do you think has caused this decline?
What is the strangest request you have ever gotten?
**Have any of your flash mobs been stopped by the police?
*What would you say has made this company so successful?
*Did you ever imagine that you would work with names like Universal Studios, Rachel Ray, ABC and other well known brands and companies?
Who is the most famous celebrity you have worked with?
Questions for Interview with Bill Wasik
How long did you spend planning the first flash mobs?
*Did you ever think they would become such a phenomenon?
*What are your feelings on the commercialization of flash mobs by companies?
*What are your feelings on the violence titled as flash mobs in cities such as Philadelphia?
**What, in your words, is the definition of a flash mob?
**Would you say that flash mobs, by that definition, have died out? If so, why have they died?
What would you say makes a flash mob successful?
What would you say causes them to fail?
*Why do you think flash mobs have turned into what they are today?
What, in your opinion, has been the best flash mob to date?
**What advice would you give to someone planning a flash mob?
Of course, these questions may lead into other questions, and I may run out of time, so the starred ones are the most important, by number of stars.
Stupid Spam Filter
Tuesday, March 20, 2012
Day 40 Thoughts
Monday, March 19, 2012
First Interview Set Up!
I still need to hear back from Flash Mob America's PR rep, but that will hopefully be a second interview, although that will be much sooner than the Bill Wasik interview. I could explode from the amount of good news in one day!
Up, Up, and Away!
I am Suprised, to Say the Least
Fun, Fun, Fun!
Saturday, March 17, 2012
Wow, I Need to Check my Phone More!
Friday, March 16, 2012
Day 39 Thoughts
I also sent some more emails, including to Bill Wasik and the commissioner of police for NYC... I fear I may be reaching a little high, but who knows, I may get helpful replies.
Finding Hatchets in a Jungle
First Hatchet:
I went to my principal's secretary and set up a meeting, a lot easier than trying to get a response over e-mail. Monday at 1:00 PM I can hopefully get an answer or at least an idea, so then I can start what I need to if I get the answer I'm hoping for!
Second Hatchet:
Another student in the program is doing a 5k to raise money for a charity. One of the malls said that if the flash mob is for a charity, they have let them run in the past. If I work with the other student to have my flash mob raise awareness for their 5k, it fits that mall's criteria! It is also the mall I was most hoping for, since I have been there with my friends, and have seen that there is a lot of open space.
Now I think I've found the spark to light a fire underneath of me. I may just survive this jungle.
The Waiting Game
Thursday, March 15, 2012
Day 38 Thoughts
Wednesday, March 14, 2012
Red Tape!
Heard Back...
I Love Having E-Mail
E-mail!
welcometothemob@ymail.com
So, if you want to contact me, there is an awesome account to contact me at!
Tuesday, March 13, 2012
Day 36 Thoughts
I also went through the surveys for the second question, and I am amazed I came out without any papercuts. I was suprised at the low number of responses mentioning the group dynamic. Most people think of simply the entertainment factor. Tomorrow I am going to try to talk to the teacher I e-mailed, as I have not gotten a response, and according to another student, I probably never will, and this is a very time-sensitive thing right now.
Some Final Tallies From the Survey
These are all from the second open-ended question.
53 people mention that they are fun, or because they are bored.
24 people mention or allude to the audience
6 mention inclusion or a group
Monday, March 12, 2012
Day 35 Thoughts
Some Quick Results
9 people were positive
6 were negative
Most were neutral
33 people mention dancing or singing
26 mention a group of people or a lot of people
Sample E-mail!!
Would you be willing to do an interview on your experience with flash mobs or flash mob-like events? The interview can take place over the phone, e-mail, or Skype, whichever is more convenient for you.
Thank you,
Daniele Schneider
*Sigh*
Sunday, March 11, 2012
Day 34 Weekend 5 Thoughts
Saturday, March 10, 2012
Day 33 Weekend 5 Thoughts
Friday, March 9, 2012
Day 32 Thoughts
This weekend I want to dive into the open ended questions and try to analyze those.
A Squashed Mob
The security made them stop and leave beacause they did not ask for permission. The mall said they would have given them permission if they had just asked. This is promising in that hopefully I can get permission since I am asking so far in advance.
By the way, this is the 100th post I have written!! Awesome.
Evil.
Trying to Contact Malls!
Hello, my name is Daniele Schneider and I am high school senior in a class called the Senior Research Seminar. In this program, we research a project, and then put on a 40 minute presentation in May. My project is on the social effects and planning of flash mobs. Part of my project is that I would like to plan a flash mob to test the research I have done, and to see the reaction of a crowd to a flash mob, as I have not seen one in person myself. This would be recorded, and the footage could be made availible for use by the mall if it is requested. My research is availible at srsflashmob.blogspot.com. What is this mall's policy on flash mobs? Would you be willing to give permission to run a flash mob in late April, early May?
Thank you in advance,
Daniele Schneider
So hopefully I can get permission from a mall, because it was number one on my survey results!
Thursday, March 8, 2012
Day 31 Thoughts
Wednesday, March 7, 2012
Day 30 Thoughts
Today we had a group meeting in class. I got a little cut off time-wise, but I didn't have much to say. My mentor meeting was moved to Friday due to scheduling issues for the week. I read the sections of the book we had to read for class tonight.
Tuesday, March 6, 2012
Day 29 Thoughts
Most people have not seen a flash mob.
The majority thinks they should be in a store or mall.
The majority are stuck between a battle or a dance.
A huge majority (my results were more than 3/4ths!) would participate.
The demographic was teenage students.
I have not formally read the open-eneded, but people were either all for it, or thought they were "stupid."
People also mentioned singing and dancing, especially dancing, often, suggesting this is the 'stereotype': A synchronized dance in a mall/store.
The Results Are in!
±10.91089
28
33.33333333%
Haven't Seen
56
66.66666667%
±11.25088
Park
0.5
0.632911392%
Parking Lot
4
5.063291139%
Store/Mall
56.5
71.51898734%
School
10.5
13.29113924%
Street
7.5
9.493670886%
±11.11111
Dancing
26.5
32.71604938%
Choral
8.5
10.49382716%
Freezing
11
13.58024691%
Game
4.5
5.555555556%
Battle
30.5
37.65432099%
±11.11111
67
82.71604938%
Wouldn't Participate
14
17.28395062%
Monday, March 5, 2012
Day 28 Thoughts
What Needs to be Done.
Upload All the Data!

I do not like the accuracy of the 13 responses.... hopefully I have significant numbers by Friday so that I can actually have reliable results.
Yay for Study Hall!
Edit: Noticed a problem... the ±28.9% was for the 12 results since one had an issue in the where question. The other questions should be more accurate.
Sunday, March 4, 2012
Weekend 4
Friday, March 2, 2012
Day 25 Thoughts
I got a total of 13 in today. 4 were from my class. I started the Excel spreadsheet, but did not have a chance to finish before the bell, so I'll finish it Monday. Hopefully I get better results from my mentor's classes, but I'm afraid that people won't like that they have to do it.
Balloons
http://www.balloons.com/
Today's Goal for Class...
Connections, Connections, Connections.
Thursday, March 1, 2012
Excel!
Survey Results How-To
This basically says that all I'll have to do is get the percentages down for the multiple choice and yes/no. For the open ended I will probably have to interpret those a bit more, like do they mention fun for why, or do they mention making chaos or friends? Then I will need to break that down into basic percentages for 'grouped' answers, I guess. Since I know my demographic is just teenagers currently enrolled in high school, I shouldn't have to try to get demographic information like age or where they live.
Hip Hip Hooray for the Survey!
Wednesday, February 29, 2012
Day 23 Thoughts
Survey Error Info
Basically, 100*n^(-1/2), with n being number of surveys returned, would be percent error of the survey. If I can get 150 people, I will have about 8% error on the questions that are multiple choice or yes/no answers. I think that is a pretty good accuracy for a managable number of surveys.
Target One: Study Halls!
Today I Want to Write a Flash Mob Survey...
1. What do you think of when you hear the words 'flash mob?'
2. Have you ever seen a flash mob? Y/N
3. Where do you think a flash mob would best be located?
Park
Parking Lot
Store/Mall
School
Street
4. What type of flash mob is your favorite?
Dancing
Choral (Singing)
Freezing
Game (i.e. Tag or Simon Says)
Battle (i.e. Light Sabers or other pretend weapons)
5. Why do you think people participate in flash mobs?
6. Would you participate in a flash mob if asked? Y/N
I would want to keep it short, since you would not want it to seem an ordeal for people to fill out, but you want to get information as well. I could also maybe put it on something like Facebook after school and get it sent to a larger group.
Feel free to answer in comments, if you want!
Another Flash Mob Concept
A balloon-sword sword fight! No one could really get hurt, and as long as a few people are responsible they can quickly pick up anything that pops. It wouldn't qualify as a weapon, so it could really be done anywhere. Plus... as mentioned before... it would not be devastating if it rained. May actually make things a little more epic (if it is outside). People could get into it, with cardboard "shields" and armour.
http://magic.about.com/od/balloontwisting/ss/swordballoon.htm
^^ Balloon Sword Instructions.
Simple to make, and easy to get into, without really breaking any laws. Balloons are relatively cheap I believe. I searched on Youtube, and it does not appear to have been done before, either. I really like this idea.
The Enemy...
Tuesday, February 28, 2012
Day 22 Thoughts
Examples of Choreography Videos
A simple one... very short, more of a clip on to the end of a real show.
http://www.youtube.com/watch?v=kcz9FkU8mzY&feature=related
This breaks apart the moves into different simple moves through out the video, and then put them together in sections. It is like a bunch of the video above this one. It is probably a three minute dance, but a 15 min video. They mentoion a separate video with the full performance.
eHow... I Know, Not the Best Source...
http://www.ehow.com/how_10018909_choreograph-flash-mob.html
Someone Who Choreographed a Flash Mob
She did dance, so she knows the steps and has experience following a choreography. I will probably need to work with someone in the flash mob that does dance to plan the flash mob. I will probably need to do that sooner rather than later, so a couple weeks before I try to get people I need to find people who I could possibly work with to plan the choreography.
An Early Thoughts Post
Monday, February 27, 2012
Day 21 Thoughts
Today I saw a shocking video (of course it was on Youtube, thank goodness that is not blocked now). It took previous events and put them into a highly possible situation. Until I found out it was fake I thought it was real, that is how realistic it was. In a matter of hours a mob formed outside of a person's house due to a youtube video. There have been mobs like this, brought together in a matter of hours. Her address was leaked online, also possible and has happened. In the story, she and others are then killed due to violence. Look in Philly, where there have been the deadly mobs. It can happen, and it is scary.
I also have noticed a pattern! The most known flash mobs are choreographed dance flash mobs in populated areas.
More Top Mobs
This has 50 flash mobs... and there is definitely a pattern going on here.
Popular Flash Mobs
I want to look to see if there is a pattern that I see in the type of flash mob.
http://socialtimes.com/top-7-flash-mobs-of-all-time_b12242
It Does Not Always Begin as a Flash Mob
This started as a tweet about a basketball court... and ended in a man shot in the head. It does not always take someone trying to start a flash mob for it to start, and it also can go wrong, and posibly deadly, even if that was not the intent originally.
Plan Ahead... And Plan a Back Up Ahead
I love this commercial. They make a change to the time of the flash mob, and the guy doesn't know... so he tries to start it early. So make sure you make all changes ahead of time, and have and back up situations planned as well. And another hidden thing in the video is how obvious it is that they're all there together with matching trench coats. Don't make the costume obvious until everyone is together and don't match before hand either!
Yes There is Too Big... But There IS Too Small.
This is what happens when you don't spread the word.... no one shows up.
From Prank to Violence
This flash mob is too big. Way too big. In the video, you can see the people are crammed into the space. It quickly became violent when a teacher was injured and the police had to get involved. Students were even arrested.
This Isn't Real... But Highly Possible.
This shows how quickly the internet can change situations and can cause some sort of chain reactions. It's 5 minute story that relates very similar to real events. There are 4 events that make up the parts of the story that have happened, and this simply compiles them into one possible occurrence. Definitely a warning to make sure instructions stays on controlled channels.
Sunday, February 26, 2012
Day 20?!/Weekend 3
Day 19/Weekend 3
Friday, February 24, 2012
Day 18 Thoughts
I had an idea for a video game themed flash mob, with people dressed as Mario or Luigi, or Pokemon, and play the theme song and dance to that. I don't know. Just a concept.
There is Such a Thing as Too Big
However, if two people are dancing in the middle of the mall, it isn't a flash mob. You have to get a group that is significant enough to be seen and payed attention to, but you want to have control. You do not want 200 people trying to do an intricate choreography in a department store. That is asking for trouble, but you may get away with a freeze in place. 200 people dancing in Times Square would seem like a okay sized crowd. You need to pay attention to your location and the activity. If you do not have a lot of room, you need to keep it simple. If you do not have a lot of people, you need to make it 'fill' the space with movement.
Bringing Down the House. Literally.
http://www.nbcbayarea.com/news/weird/Flash-Mob-Crowd-Too-Big-For-NorCal-Mall-112270534.html
Too Big!
http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=8370278
Another "Outline"
http://foreword.mbsbooks.com/?p=934
Thursday, February 23, 2012
Day 17 Thoughts
The mentor meeting was today! We talked about the possiblities if I cannot get into a mall, since they may be liable, but we pretty much ruled out many of the parks in the area, and my mentor had an idea about a parking lot in a shopping center. It would have to be an empty area where there is visibility, or maybe even on the sidewalks around the stores? It will be warmer by then. The timeline is set.
Now until April- Research planning
April until the start of May- Planning and Flash Mob!
May- Presentation Prep
For the presentation, I want to do a video on my flash mob experience, maybe about 10-15 minutes with the actual flash mob, interviews of participants and the audience, and some videos of the practice.
A Basic Common-Sense Outline
http://www.wikihow.com/Organize-a-Flash-Mob
A Really Good Tip
Newspapers were doing articles.... before the flash mob. Not a good thing.
http://www.npr.org/2010/12/20/132205587/planning-a-flash-mob-better-keep-it-quiet
Wednesday, February 22, 2012
Day 16 Thoughts
Study hall today I was so upset! I couldn't get on here to work on my project. Youtube was opened to me... but my blog was blocked... and all of my prior research. It was still not fixed by the end of the period, so hopefully it is back up tomorrow, because it is so much harder to not just type directly into a post and have all of your thoughts just pour out. You also have all of your research. Today felt like day one all over again! I did take some use of my newest resource in school though, and looked at some Youtube interviews people have done, but I could not do what I was planning to do. I really do like that idea of the fake protest, the concept is awesome.
I Like This Concept
It's a fake protest from ImprovAZ. They had signs that were jokes and pretended to protest, all with different sayings, some not even a 'cause' but just a line like "That's what she said!"
I really like this idea, but would not want to copy it. But I like the concept of doing something that you expect to be something else at first sight, but closer up, it is something completely different.
A Video of an Interview of Charlie Todd
Did not have Youtube originally
Became well known through Youtube
Do not call themselves flash mobs
From 1 to 4000 people
Quick Growth of the No Pants Subway ride-“Snow Ball Effect”
http://www.youtube.com/watch?v=fVojyd3H6Lw
Youtube Interview for Slo-Mo Home Depot
People were surprised the number of people
People were amazed that it happened in the store
People would ignore some of them and just move around them
People were freaking out about why they would do it
People were confused
Employees were confused
People thought they were crazy
A woman was moving slow in an electric wheel chair, and a guy felt bad because he was afraid he would offend her by his moving slow
http://www.youtube.com/watch?v=PsFd7xFzSbw&feature=fvsrhttp://www.youtube.com/watch?v=PsFd7xFzSbw&feature=fvsr
Why? Why, why, why?
Tuesday, February 21, 2012
Day 15 Thoughts
Interviewee Ideas
Bill Wasik, father of the flash mob.
People who are parts of groups like ImprovEverywhere.
Police.
Police chiefs in cities where the flash mobs have occured.
PR reps. for companies that have done flash mobs for ads.
People from the show Mobbed.
Monday, February 20, 2012
Day 14 Thoughts
Sunday, February 19, 2012
Weekend Two, Day 13 Thoughts
A List of Flash Mobs
This site is just a huge lists of violent flash mobs and attacks. There is such a long list. Some don't really classify as flash mobs, as there are only a few people, but there are still so many on there that classify.
Philadelphia Flash Mobs
These were teens who beat up people in the streets of Philadelphia in 2010, blaming lack of activities. They also mention a curfew, suggesting they were at night. It mentions others in Boston, Brooklyn, and South Orange, NJ.
Saturday, February 18, 2012
Weekend Two/Day 12
Friday, February 17, 2012
Day 11 Thoughts
Article on Hazards of Flash Mobs
I have a feeling this is a bit over-exaggerating the hazards, but it is helpful to know.
Another Legal Agreement
At the end is a huge section about liability for injuries and damages caused by/to a person during the flash mob.
A Different Flash Mob's Legal Coverage
They basically make it so if you get hurt, it's not their fault and removes their liability. They also mention special mall insurance that costs money? I will have to watch out for this if I do a flash mob at a mall. That may make it easier for me to do one at a park or something since I would need to get money somehow.
Thursday, February 16, 2012
Day 10 Already?
Political Flash Mobs
The Phillippines

From Untitled?
The People Power II movement to get rid of the corrupt President in control at the time.
Power Shift
http://www.youtube.com/watch?v=r8d6H5SSgMk
A youth movement in London. They dance in a park near Parliment and the London Eye. The group just kept growing and growing, but took too long to get to more than 5 people!
Advertising Flash Mob
Ray Bans
http://urbanpeek.com/wp-content/uploads/2011/06/7.-ray-ban1-1024x248.jpg
People wore the glasses and were staring at a billboard in an attempt to get people to see the ad.
T-Mobile
http://www.youtube.com/watch?v=VQ3d3KigPQM
This is a HUGE performance flash mob, but because it is to promote the company's service, it becomes.... advertising! I like how quickly it grows, and how 'audience members' are part of it and slowly add to the size of the mob.
Dodge
http://www.youtube.com/watch?v=t4VWPq__1vo
I like how they appear a part of the crowd, then slowly identify themselves by the shirts under their jackets.
Oops...
Wednesday, February 15, 2012
Day 9 Thoughts
The Bill of Rights
Amendment I
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
So in other words, keep it peaceful. No attacking people.
An Article on the Topic in General
This article talks about the start and spread of the trend, but then (thankfully) tells me what I have been looking for--they are protected under the First Amendment, as long as it remains peaceful and presents no danger. I'm going to look up and analyze the First Amendment if I can, and I will have to look up ordinances in the town, as the article mentions that some areas require permits for large gatherings, but at a mall I do not think this is a problem, if I have permission from the mall.
An Article on the New Attempts at Anti-Flash Mob Laws
This basically talks about protecting first amendment rights and how they need to be wary of how some laws come close to infringing on these, and how the focus should be the violence, not the use of the web.
An Interview with the Creator of Flash Mobs from Stay Free Magazine
He talks about how he started the Mob Project, why he did it and how it spread, from his perspective.
Tuesday, February 14, 2012
Day 8 Thoughts
Maybe tomorrow I can get some new law articles on the way to the debate championship, since I won't have much time after debate, but I still do not have Youtube access in school. Oh well that's what after school is for right? I really like the concept of the MP3 experiment and how they use the technology. I would not want to use the same idea exactly, but it would be possible to do an instructional video if needed, or a song file that had instructions on what to do to make it easy to practice. The video was awesome.
Performance Flash Mob
This requires some pre-planning and organization by a central person. This is planned ahead of time and is typically not a big as an atomized flash mob or an interactive flash mob. These tend to be led by a comedy/art group.
"Glee" Flash Mobs
http://www.youtube.com/watch?v=XOiJkx4NtOM&feature=related
This a dancing one, I cannot tell if they are singing as well with the music, but if they are then it fits in with how I wanted my original idea. They are dancing to a mash-up of multiple songs, some parts choreographed, some not.
One Night of Fire
http://gothamist.com/attachments/garth/2006_07_30_onenightoffire.jpg
A bunch of people meet in Brooklyn where there are smaller things such as the one above. It is supposed to be a night of 'illusion' as the site for Danger says on its video for Past Exploits>Street
MP3 Experiment
http://www.youtube.com/watch?v=ZG7F9G4AEak&feature=player_embedded
They use an MP3 file to give instructions to perform certain acts at about the same time. The result is a really pretty lights show in NYC. This is actually a really good way to use the technology availible today, and an easy way to make sure people do not forget.
Montgomery Co., Maryland
There were robberies that occured in a 'flash mob' fashion in the county, so they tried to make a law to use the full value of the total theft to everyone that participates (if $5000 is stolen by 10 people, all 10 people are charged for $5000, instead of what they stole indiviually). The law did not make it past the judiciary committee.
Cleaveland, Ohio
The mayor of Cleaveland vetoed a law that would make organizing a flash mob a misdemeanor crime! It was vetoed due to being unconstitutional (Right to Free Assembly?) in August.
I'm going to look up similar laws like this, because this shows that the legal system is trying to make a change due to these flash mobs.
Monday, February 13, 2012
Late Night Inspiration
Day 7 Thoughts
Interactive Flash Mobs
Pillow Fight Flash Mobs
http://www.youtube.com/watch?v=IVms_sahfak
I like this video because they show how spontaneous the fight is, and how quickly people disperse. Basically people carry pillows, inconspicuously (how? It's a pillow...), and start a fight in the middle of the street with them then disappear in the crowd.
Capture the Flag
http://www.youtube.com/watch?v=PvHYgzg-oDE&feature=related
These tend to span an entire area, more of a net than a mob. These are dangerous (see video, kids running across traffic! An accident waiting to happen!). People attempt to capture a literal flag from a hidden location across the city and participants run around tagging people and trying to get the flag. Not a mob I'd want to do outside, maybe in a mall? Not city-wide as it is too dangerous.
"Light Saber" Flash Mob
http://www.youtube.com/watch?v=rUZgrL85OKs
This video is from a flash mob a year old today! Awesome.
People hide lightsabers under their clothes then gather in a central location and then have a huge 'battle' in the middle of the area and then clear out after the battle. A little dangerous if someone gets hit a little hard during the flash mob.
Follow the Leader
http://www.youtube.com/watch?v=9nMyC576c_Q
Basically a giant line. Not so entertaining, but it IS a flash mob, nonetheless.
A New Paper!!!
Flash Mobs and Viral Marketing
http://lcastrodale.files.wordpress.com/2011/06/flash-mobs-and-viral-marketing-lindsey-castrodale.pdf
The Father of the Flash Mob
http://www.upf.br/nexjor/wp-content/uploads/2012/01/Bill_Wasik-560x840.jpgThis guy, Bill Wasik, is responsible for the first flash mobs. This guy! Does he really look like the creator of a huge teen trend? It's amazing where the sources of things that can change a generation come from.
Atomized Flash Mobs
For the definition, I will use what I wrote during my last paper analysis, because I really like the simple definition.
Atomized Flash Mob- Put into motion by electronic means, and people do not interact with one another and disperse quickly.
Bill Wasik's Macy's 2003 Mob (The Original Flash Mob!)
http://ofb.net/~epstein/sl/20030617-mob1.jpg
People were organized via email and other means to meet at the NYC Macy's in 2003. They inquired about a 'love rug,' claiming to be in a free-love commune. The cost of the rug? $10,000!
Frozen Grand Central
http://www.youtube.com/watch?v=jwMj3PJDxuo
The group ImprovEverywhere had 207 people freeze in the middle of Grand Central Station in NYC, and were briefed just before the actual flash mob, after being organized at a separate location. They were frozen for only 5 minutes and disappeared in to the crowd shortly after.
Silent Raves
http://www.youtube.com/watch?v=CadjWh2P2Wo&feature=related
People dance to music no one can hear, can be through a shared station or typically their own music or none at all. Numerous videos on Youtube, but only so many that didn't play music over the video.... which kinda ruins the point of a SILENT rave...
Goals for the Week
Goals for the week:
- Define the 5 types of flash mobs definitively (at least 1 a day?) from research
- Find numerous examples of the 5 types of flash mobs and find links on Youtube for video examples
- List of good and bad consequences (Consequences is a neutral term, actually. We have given it a negative connotation. Thank you psychology!) of different types
- Begin research into legal implications
Sunday, February 12, 2012
The First Weekend, Part Two
Today, I read a paper from a student at Harvard on flash mobs, and he focused mainly on the origins and the causes that was not just the technological side like previous articles have emphasized, or purely the social aspect, as another previous article has. It has also provided some unique flash mobs for me to research as well.
Analyzing the Harvard Paper
The paper begins with a description of the Macy's flash mob, the first real flash mob, and how quickly it spread from New York to the entire world, basically the birth of the flash mob. The paper then goes on to discuss how it will not be an analysis of the use of technology, but the meeting of technology and physical space. Then there is some of the social movements that came before the flash mob, such as Dadaism (the art world equivalent?), the Situationist Movement, the Spassguerilla in Germany, and Yippies. Flash mobs, according to the paper, are basically in cities, and the activites can range extremely. Then, the types of flash mobs are defined:
Atomized Flash Mob- Put into motion by electronic means, and people do not interact with one another and disperse quickly.
Interactive Flash Mob- A group of people interact in a public space that tends to disrupt the space's typical use, but is not illegal in its actions. They tend to make an 'urban playground' and are not choreographed.
Performance Flash Mob- Bring the art into the streets, and tend to be organized and have a lead member or members who plan the flash mob and the word is spread for participation.
Political Flash Mob- These have a political purpose, such as the one in the Phillipines.
Advertising Flash Mob- Started by a company as a way to promote a product.
The paper then analyzes how technology is not the only aspect of flash mobs, as not all flash mobs are successful. The most successful flash mobs have an "organizational backing." The 'best' is attributed to the 2008 Grand Central flash mob freezing in place (look up and watch). The need for physical proximity is also emphasized, as people who are hours away will not be able to assemble in a quick fashion. Youtube is emphasized for the spreading of popularity of flash mobs (I need access in school to look these up...). The entertainment aspect is also brought up. However, the downside that is the mess that flash mobs can leave in their wake is also brought up in that it wastes public resources (to make a flash mob that would not be harmful to society, I would have to make sure it would not leave a mess), and they tend to have no purpose besides the entertainment value. They are also tied to freedom of socialability, but in Asia and Eastern Europe tend to be more political.
Another Paper!
Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of
Contemporary Urban Youth Culture
http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf
Saturday, February 11, 2012
First Weekend, Day One
Friday, February 10, 2012
An Easy Definition of "Lifeworld"
Source: http://people.ucalgary.ca/~frank/habermas.html
(This is just a huge article on Habermas. All I got out of it was the definition of lifeworld.)
A Nice Explanation of "Public Sphere"
Source:
http://siteresources.worldbank.org/EXTGOVACC/Resources/PubSphereweb.pdf
The Secret from Day 3!
Day 4, Analyzing Second Article
The article is tying the extreme increase of cellphone usage from 2001-2008 (the diagrams are actually really shocking) to the increase of mass communication. This ties the usage of sites like Facebook that made phone-internet usage increase sharply. The paper is using flash mobs as the combination of mass communication and physical space. Social networking has passed the usage of email, and mobile internet is now used more than desktop internet (Coincidentally, I posted last night's thoughts journal from my phone!).
The first sentence of the second part is to directly tie mass communication to the creation of the flash mob (quick to the point?). The first 'primitive' form of a 'flash mob' was to organize a protest in the Phillipines in 2001 (I want to look this up!) He then describes 'atomized' flash mobs as ones without purpose other than to use the technology that has become availible (the earliest forms of the ones we know today; Macy's, 2003). He ties their popularity to programs like Youtube, to spread across the world. "Interactive flash mobs" are for the interaction alone (hanging with friends; these can be destructive). Performance flash mobs are to make an artistic statement (typically led by one main organizer), and advertising flash mobs to promote a product (T-Mobile Liverpool). Political flash mobs are ones relative to the Phillipines mob, to make a political statement. The internet is attributed to the success of flash mobs. The paper then has a number of sites that promote flash mobs (good for finding sources to interview?) It then alks about the implications, such as the ones recently in Philadelphia (I call them flash 'robs'...). While the paper makes the statement that the true 'flash mob' may be over, I'm not quite sure about that. With the numbers of people using the internet on mobile phones, such as the Droid or iPhone, I think that they may rise back up, or their successors will.



