So I was reading a report in class, and it is exactly what the social aspect of my project is about. They answer similar questions, everything. Hopefully this report will answer many of my questions and give me some ideas for sources to follow up on conclusions for the paper. The writer is a college junior at the time, majoring in sociology, so I will want to follow up on his conclusions, but this is definitely a good starting point.
Performing in the Public Sphere: Flash Mobs and Their Participants
http://web3.unt.edu/honors/eaglefeather/wp-content/2010/08/Rodriguez-Atilano-081210-SE1.pdf